{
  "company": "PSLOVE PTE. LTD.",
  "captured": "2026-07-17",
  "sources": ["Shopee SG (Blood Official Store, Mall)", "Shopee MY (Blood Official Store)", "Meta Ad Library (SG + MY)", "Facebook (NDO, Blood Malaysia)", "TikTok (Blood organic)"],
  "rank_basis": "Shopee units sold, order confirmed by Hadi 17 Jul 2026; 50%-new-customer deal listing excluded",
  "brands": {
    "blood": {
      "site": "getblood.com",
      "handles": { "facebook": "@getbloodofficial (1.2K)", "instagram": "@get.blood (20.6K)" },
      "channels": ["FairPrice", "Watsons", "Guardian", "Cold Storage", "NTUC", "7-Eleven", "Sheng Shiong", "redmart", "getblood.com", "Shopee"],
      "ad_platforms": ["Facebook", "Instagram"],
      "tiktok_shop": true,
      "tiktok_shop_store": {
        "found": "2026-07-18 (app-only visibility; the 16-17 Jul desktop sweep missed it)",
        "badge": "Mall", "rating": 5.0, "sold": "348.9K",
        "voucher": "S$3.28 off orders over S$6.55",
        "top_listings": [
          { "name": "Blood Ultra-thin Corn Pad - Gentle & Breathable", "price_sgd": 5.19, "was": 6.55, "rating": 4.9, "rating_count": 5700, "sold": "117.8K", "notes": "7.4K+ repurchased; 1.8K+ bought in 30 days; Buy 3 get 4% off" },
          { "name": "Ultra-thin Unscented Blood Panty Liner (Naturally Hypoallergenic)", "price_sgd": 3.8, "was": 4.55, "rating": 4.9, "rating_count": 3400, "sold": "80.9K", "notes": "Buy 4 get 10% off; 207 five-star reviews past 30 days; no wings; unscented" },
          { "name": "360 Leak-Free Protection Blood Overnight Panties Sanitary Pads [Maternity]", "price_sgd": 5.19, "was": 6.55, "rating": 4.9, "rating_count": 2200, "sold": "57.1K", "notes": "title carries 'Leak-Free Protection' - live-copy audit finding #2, see tiktok-shop-sg.md" }
        ],
        "mechanics": ["flash-sale countdowns", "Daily Lobang", "free next-day delivery", "bundle tiers (Buy 3/4)", "50% new-buyer deal"]
      },
      "tagline": "Uncover a better period with Blood. Today was good. Tomorrow will bleed better.",
      "products": [
        {
          "rank": 1,
          "name": "Blood Panty Liner Ultra-thin",
          "badge": "BEST SELLER",
          "price_sgd": 4.55,
          "rating": 5.0,
          "rating_count": 16400,
          "units_sold": "100k+",
          "favorites": 2800,
          "variants": { "type": ["Regular 15cm", "Long 18cm", "Hydrating 18cm (unavailable at capture)"] },
          "claims": ["ultrathin", "biodegradable sheet", "anti-crease", "hydrating variant: hyaluronic acid + avocado extract, 20% longer & wider"],
          "video_hook": null
        },
        {
          "rank": 2,
          "name": "Blood Sanitary Pads Non-Itch Corn Pad",
          "price_sgd": 3.28,
          "price_note": "after voucher",
          "rating": 4.9,
          "rating_count": 18800,
          "units_sold": "100k+",
          "favorites": 4400,
          "variants": { "length": ["25cm (14/pack)", "29cm (12/pack)", "33cm (10/pack)", "41cm (8/pack)"], "type": ["With Wings", "No Wing (unavailable at capture)"] },
          "claims": ["non-itch", "made from corn", "Japanese GushDry superabsorbent", "biodegradable sheet", "ultra-thin", "40% thinner (new)", "360-degree all-day protection"],
          "video_hook": "We put our pads to the test against common brands... ultra thin yet super powerful"
        },
        {
          "rank": 3,
          "name": "Blood Overnight Panties Sanitary Pads",
          "positioning": "Overnight pad for heavy flow; suitable as maternity pad",
          "price_sgd": 3.28,
          "price_note": "after voucher",
          "rating": 5.0,
          "rating_count": 11600,
          "units_sold": "100k+",
          "favorites": 3700,
          "variants": { "size": ["S-M", "M-L", "L-XL", "XXL-4XL (unavailable at capture)"] },
          "claims": ["made from corn", "leak-free nights", "heavy flow", "maternity-suitable"],
          "video_hook": "We see a stain on the night sheet... most of you have faced the same problem... specially created for overnight use"
        },
        {
          "rank": 4,
          "name": "Blood MenstruHeat Menstrual Heat Pad (2 pcs/packet)",
          "price_sgd": [4.95, 5.5],
          "rating": 4.9,
          "rating_count": 7700,
          "units_sold": "40k+",
          "favorites": 4800,
          "variants": { "scent": ["Odourless", "Lavender"] },
          "claims": ["100% drug-free", "targeted relief in 5 mins", "lasts up to 12 hours", "improved German adhesive", "odourless & discreet", "3x more comfort", "over 3 mil sold worldwide"],
          "video_hook": "You suffer from bad period pains... side effects from painkillers & bulky hot water bottle... MenstruHeat releases heat that is optimal for period pain relief"
        },
        {
          "rank": 5,
          "name": "Blood Menstrual Cup (Beginners)",
          "offer": "120-day risk-free trial, free cleaning pouch",
          "price_sgd": 36.63,
          "price_note": "after voucher",
          "rating": 4.9,
          "rating_count": 1700,
          "units_sold": "6k+",
          "favorites": 2400,
          "variants": {},
          "claims": ["eco friendly", "100% medical grade silicone", "wear up to 12 hours", "beginner-suitable"],
          "video_hook": "Menstrual cup that suitable for beginners... eco friendly, 100% medical grade silicon, wear up to 12 hours, smooth and pain free"
        }
      ],
      "store_mechanics": ["50% + 15% shop vouchers", "any 3 enjoy 5% off", "next-day shipping", "15-day free returns"]
    },
    "blood_my": {
      "market": "Malaysia",
      "page": "Blood Malaysia (Facebook, KL; contact hello@getblood.com)",
      "channels": ["Watsons", "Guardian", "Lotus's", "Aeon Co", "Caring Pharmacy", "BIG Pharmacy", "shopee.com.my (Blood Official Store)"],
      "ad_platforms": ["Facebook", "Instagram", "WhatsApp", "Threads"],
      "meta_ads_active": 23,
      "ad_capture": "2026-07-17; starts 29 May-15 Jul 2026; ~8 ads route to shopee.com.my, rest to brand cards",
      "language": "EN videos; BM/rojak captions and reels; code-switching is brand register ('No more bocor', 'Anda struggle time period'); 'meow meow' euphemism approved; Shopee titles also carry zh (卫生棉)",
      "social_proof": "Dinilai 4.9 oleh lebih 10,000 wanita (rated 4.9 by 10,000+ women)",
      "products": [
        { "rank": 1, "name": "Panty Liner Ultra-thin 15CM/18CM", "price_rm": 10.0, "discount": "-16%", "sold_per_month": "3k+", "rating": 5.0, "note": "New User Exclusive tag" },
        { "rank": 2, "name": "Corn Pad Mudah Dicuci (25cm)", "price_rm": 10.0, "discount": "-16%", "sold_per_month": "2k+", "rating": 5.0, "note": "easy-rinse pad, MY-only line ('Wash Without The Mess')" },
        { "rank": 3, "name": "Corn Sanitary Pads (100% corn top-sheet)", "price_rm": 12.7, "discount": "-15%", "sold_per_month": "1k+", "rating": 5.0 },
        { "rank": 4, "name": "[Livestream Exclusive] Bundle of 3 Ultra-thin Corn Pads", "price_rm": 32.13, "discount": "-28%", "sold_per_month": "1k+", "rating": 5.0, "note": "free gift" },
        { "rank": 5, "name": "Bundle of 4 Panty Liner Ultra-thin", "price_rm": 34.27, "discount": "-28%", "sold_per_month": "763", "rating": 5.0 },
        { "rank": 6, "name": "[Livestream Exclusive] Bundle of 3 Corn Pad Mudah Dicuci", "price_rm": 30.0, "discount": "-16%", "sold_per_month": "723", "rating": 5.0 },
        { "rank": 7, "name": "360-degree All-day Protection Sanitary Panty Pads (Day+Night)", "price_rm": 12.7, "discount": "-15%", "sold_per_month": "582", "rating": 5.0, "note": "40% thinner" },
        { "rank": 8, "name": "[Campaign Exclusive] Bundle of 5 Corn Sanitary Pads", "price_rm": 49.3, "discount": "-34%", "sold_per_month": "577", "rating": 5.0 },
        { "rank": 9, "name": "MenstruHeat Period Pain Heat Patch", "price_rm": 10.5, "discount": "-15%", "sold_per_month": "542", "rating": 5.0, "note": "NEW, with Lavender Essential Oil Patchlet; absent from MY paid ads" },
        { "rank": 10, "name": "[Livestream Exclusive] Bundle of 3 Overnight/360 Pads", "price_rm": 32.13, "discount": "-28%", "sold_per_month": "482", "rating": 5.0, "note": "free gift" }
      ],
      "claims": ["itch & rash-free 100% corn top-sheet", "naturally hypoallergenic", "2mm ultra-thin", "3x more dry than regular pads", "free from toxins", "GushDry absorbs fast (menyerap haid dengan pantas)", "proven leak and rash free", "3x better absorption", "hyaluronic acid helps nourish/moisturise skin", "rated 4.9 by 10,000+ women", "liners 25/29/33/41cm & panty pads"],
      "store_mechanics": ["15 Jul mid-month flash tags", "10% cashback badges", "Livestream Exclusive bundles", "Campaign Exclusive", "Free Gift", "New User Exclusive", "free shipping"],
      "launch_state": "Hyaluronic Acid liner: live launch ads in MY (30 Jun-2 Jul wave) while the SG Shopee variant is greyed out - staggered market rollout"
    },
    "no_days_off": {
      "site": null,
      "handles": { "facebook": "No Days Off Diapers Singapore", "instagram": "nodaysoff.sg" },
      "channels": ["Shopee", "TikTok Shop"],
      "meta_ads_active": 0,
      "products": [
        { "name": "Tape Diapers", "sizes": "NB-XXL", "price_sgd": null },
        { "name": "Day Pants", "sizes": "M-XXL", "price_sgd": null },
        { "name": "Night Pants", "sizes": "M-XXL", "price_sgd": null, "note": "navy carton hero in event promo" }
      ],
      "claims": ["first diaper made from corn", "anti-rash", "hypoallergenic", "GushDry Core/Technology", "3x drier vs cotton", "soft & stays dry", "biodegrades", "dermatologist-approved badge"],
      "offers": ["Buy 1 Free 1 (new customers)", "Buy 3 Free 1 (everyone)", "giveaway: 1 year of diapers worth $1,400"],
      "motions": ["Mummy's Market expo booth (3-5 Jul 2026, Singapore Expo Hall 5, J22)", "Little Blossom cross-promo", "tag-and-share giveaways"]
    }
  }
}